Imagine going home after work, tired and hungry, finding the fridge completely empty. Who knows how many times have you thought about how nice it would be to avoid going out for shopping. If only there was an alternative …

Today there is. With e-commerce, the supermarket is just a click away. In fact, being comfortably at home we can order not only books and covers for our smartphones, but also fresh food products. In 2018 the online sale of fresh food is set to increase from 21% to 34% worldwide. In this scenario it becomes important to implement digital and logistic systems to respond to the growth of demand. In addition, we need to use packaging that allows consumers to experience the brand’s optimal experience both online and offline. Features: interior and exterior design The external packaging must be designed to minimize possible damage to the product due to transport, allow good food storage and promote the brand. The inner package must have 3 basic characteristics:

• It must be reusable, in order to reduce waste and excessive use of packaging materials
• Must keep the freshness of the product (consider that in the shipment there will be frequent variations in temperature)
• Must seduce the consumer and push it to purchase.

Both the inner and outer packaging must have a facilitated opening and must be able to protect food from numerous agents that could contaminate it. Modern packaging technologies at our disposal can meet all these requests. The importance of a green packaging Nielsen, an American company that deals with measuring and analyzing data, has found that optimizing packaging can increase sales by 5.5% compared to other products that keep the same packaging in the long run. These changes must be made considering the most green solutions, since the customer is interested in sustainability: 20% of Italians say they are willing to pay higher prices to buy eco-sustainable products.