Has the economic crisis negatively affected your business? It means it’s time to change your packaging. Cover your design product

As we said, the packaging of your products is a business card, a garment that must necessarily seduce and push the customer to buy.

This is the reason why the perfect packaging must present:

• Light colors (soft and pastel shades are more common lately)
• Large writings
• A minimal line
• A sustainable soul.

But everyone already does it! What you could think of at this point is that these tips are already followed by many of your competitors. And you do not want to be a brand among many, but the choice of consumers looking for a differentiating factor. If you want to give a positive twist to your packaging, it’s time to adopt a real revolution.
Augmented reality on your packaging Augmented Reality (AR) is a bridge between the physical and the digital world that guarantees the possibility of communicating in a totally different way from the others.

In this way, companies can sell an experience together with their product, and not just a simple object. Ikea was one of the first companies to have adopted it: in fact, they developed an application capable of virtually incorporating the favorite furnishing accessories directly into the home.

How is it possible?

Using the QR code you have already noticed on some books and train tickets. The QR codes generally lead to a web page where the consumer can access product information, from the origin of the raw materials to the expiration date. But that’s not all: in fact, the codes can postpone the user to mini-games with an attractive design that push the customer to buy that product. In most cases, what is proposed to the customer is an augmented reality of the visual type (generally in 3D), accessible through the app.

Today there are endless alternatives available, such as:

• Recipes
• Play with the brand mascot as a protagonist
• Information and curiosity about the product.

What does marketing think?

A packaging that offers augmented reality has enormous potential because it enhances the brand and seduces the consumer, leading to purchase. It also loyalises the usual customer because it allows you to offer discounts and incentives to those who use the app or access the web page.

The only initial difficulty will be to understand how to consistently integrate augmented reality with the brand’s strategy to increase visibility and attract the consumer.
Look for a packaging that fits perfectly on your products.

The packaging of your items does not simply serve to protect them, but must also dress and keep the soul of your brand.