Innovations are useful when they simplify complexity. Recycling packages with different layers of different materials is complex and often the end user does not know how to dispose of them. Unfortunately, the alternative is only one: throw the wrapper into …

According to a survey conducted by Nomisma, on the occasion of the Bologna Award 2017 launch, promoted by CAAB (Centro Agroalimentare with Fico Foundation), more and more people think of the word "sustainability" when they talk about food: environmental protection …

Have you ever thought about eating your favorite snack without discarding it from its wrapper? Soon it will be possible. The consumption of organic products has increased considerably in Italy in recent years. Consumers have become increasingly sensitive to environmental …

Imagine being in the supermarket: it should be easy to buy that package of pasta you need. Instead you find yourself in front of dozens of different packs. How would you choose the best product? Packaging is not the last …

If you are an entrepreneur, you almost certainly wondered what drives customers to buy one product rather than another. Unfortunately, the choice is based on an extremely subjective aspect. In fact, over 75% of our purchasing decisions depend on an …

Did you know that consumers are more likely to buy products that have similar shapes to the objects they hold while they are shopping? We are talking about smartphones, wallets but also mouse and keyboard in the case of online …

Increasingly, the packaging of a product can influence the consumer and make a difference during the purchase phase. Even more so if we talk about "user experience" and find ourselves in the luxury sector. The consumers of this sector are …

How many times did you choose an article rather than another simply because it had a more captivating packaging? Studies on the subject tell us that the choice of a product arises in our mind even before setting foot in …

Have you ever tried to open a simple bag of chips and find yourself with the exploded product all over the floor? Or that drinking a fruit juice, the straw disappears like magic inside the brick? Despite the hassle these …